We have covered smartwatches before and have not been coy about our admiration and perceived usability of this category of device. With a market that only sold an estimated 1 million units in 2014, Apple has now over one weekend become the default king of the category as presales are estimated to be in the 2 million range. Starting at $349 (and ending at $17,000) the Apple watch is a pricey solution to your collected wrist needs. Even with its build quality, we can’t help but wonder if the Apple watch is really worth the price especially considering the quality of other competitors in the market. However, this just goes to show that Apple can sell anything to its rabid customer base. Do you think that the Apple watch is worth is weight in gold? Could the Apple watch be your go to timepiece? Check out the demo video below and let us know what you think.